Organisations consist of a collection of diverse individuals who have different skills, experiences, ways of working, and objectives. A key challenge for leaders is to bring people together behind a common purpose and strategy in order to deliver effectively on shared objectives. When there is misalignment, different functions, teams and levels pull in different directions. This results in underperformance, working in silos, conflict, and disengagement. Leaders play a critical role in creating alignment to avoid these pitfalls. They can do this by clearly communicating purpose (the why), communicating strategy (the what), and making sure systems are setup to execute well (the how). When leaders work on increasing alignment, both within and across teams, organisations are setup to deliver more effectively on their long-term purpose and objectives.
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