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Illustration of a man on a curved arrow with question and exclamation marks above head

Assumption Reversal Technique

Asking ‘what if?’ questions to challenge the status quo

Past assumptions may limit the way we think. Reversing our assumptions and asking ‘what if?’ can open up new ways of thinking and lead to disruptive innovation. It forces us to think in different ways. When asking questions, we often focus on questions that help us understand the way things are today (i.e. What? How? When? What caused?). To generate disruptive ideas and innovation, we need to ask more ‘why?’ and ‘what if?’ questions. Assumption Reversal is a technique designed to apply curiosity and challenge the status quo using the power of ‘what if?’ questions.​

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