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Despite innovation being a priority for most organisations, understanding and unlocking it can be a challenge. Amidst the hardship, the past year has seen innovation thrive as organisations had to adapt to new and unforeseen challenges, but also in order to emerge stronger. As we come out of the pandemic, there will be once again be new challenges to face, such as revitalising high streets and city centres, managing a greater hybrid of home-based with office-based employees, and continued concern over climate change. All of which will offer further opportunities for innovation and long-term success.

Innovation is something that can be fostered and increased at all levels; it is not simply the preserve of a ‘genius’ or the ‘creative’ department, although this can be a commonly-held view.

This guide explores the link between growth mindset and innovation. It focuses on some of the individual and cultural aspects that favour it and offers practical examples to help increase it at all levels.