Marginal Gains Method

Searching for 1% improvements in everything you do

Innovative organisations typically deploy a range of innovation strategies and techniques, focused on a mix of breakthrough and routine or incremental innovation. Whilst breakthrough innovation often gets a lot of attention, the power of incremental innovation should not be underestimated. Incremental innovation focuses on making small, iterative improvements or changes to an existing approach, process, product or service. Incremental innovation can be applied to many types of organisational objectives, such as improving customer satisfaction and retention, reducing number of errors, or improving the efficiency of a process, as well as many others. Importantly, incremental innovation is something that most employees can apply day-to-day. Innovation doesn’t need to be the preserve of a few. When combined, a collection of small changes can make a significant and measurable difference to performance.

As part of this working session, we apply the Marginal Gains technique to a key business objective. We enable the group to identify opportunities to make a series of marginal gains that have the potential to generate significant performance improvements (e.g. costs savings, increased revenue, better products and services).​

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