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Innovation In Legal Services

Pinsent Masons LLP is one of the world’s top 100 international law firms. In recent years, it has achieved more tier 1 rankings in The Legal 500 UK guide than any other firm. It is also recognised as one of the most innovative law firms and has received multiple accolades, including several FT Innovative Lawyer awards.


The firm relies on highly trained and motivated staff and innovative thinking to provide outstanding service to its clients. To further improve service excellence as well as people development and retention, Pinsent Masons wanted to build on the firm’s existing strengths but also stimulate new thinking and a greater growth mindset across all staff.


The firm engaged Matthew Syed Consulting to help develop and embed a growth mindset amongst a group of lawyers across its UK and European offices in one of the firm’s practice groups, Transactional Services. As well as delivering the keynote at one of the firm’s annual lawyer conferences, Matthew Syed Consulting worked alongside a working party of lawyers to develop a compelling business plan and define new practices and priorities. Mindset Advantage was deployed across a group of 350 lawyers, including senior partners, to identify strengths and areas for further growth and drive change at an individual, team and firm level.


The Pinsent Masons team is well on the way to achieving its key desired outcomes, including: Increased customer loyalty, process efficiency and business growth – the firm has improved the level of engagement with clients to ensure it is capturing and acting on feedback on its service. It also introduced internal debriefs to build on strengths, identify and share learnings and implement changes to further improve service. Improved staff engagement and focus on the firm’s innovation agenda – by empowering lawyers to shape their own development and improve their wellbeing, Pinsent Masons is strengthening its culture as a supportive and innovative law firm. This is helping it to continue to attract and retain the best talent and well as enabling its teams to support and drive the firm’s innovation agenda.

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